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Beyond Bubble Wrap

By Peter Staas, on Jun. 29, 2017

Historically, the packaging industry’s growth and profitability have hinged on global economic growth and volumetric trends in specific end-markets. An expanding middle class and rising disposable incomes in emerging markets remain important long-term growth drivers for packaging demand.

These dynamics will never disappear, but many of the industry’s best players have taken an increasingly proactive approach to designing solutions that help to alleviate their customers’ most pressing challenges. The benefits of this strategic shift include stickier client relationships, market share gains and improved profit margins.

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