Consumers are a demanding bunch. We want to shop anytime and anywhere and expect whatever items we desire to be in stock, at the right price and in our grubby little hands as quickly as possible.
Lackluster economic growth and intensifying, multi-channel competition for sales have created a landscape where successful retailers provide compelling, friction-less experiences that cater to consumers’ whims. And these retailer-consumer interactions—sales and otherwise—occur across social media, the web, email, mobile applications and brick-and-mortar locations.
But delivering this end-product and turning a profit is no small feat. Transitioning from fulfilling orders from a few distribution centers to shipping from hundreds or thousands of retail locations and offering in-store pick-up or same-day delivery requires an intelligent, evidence-based re-working of legacy supply chains and inventory-management strategies.